The Good News Coach™ is a coaching practice built on one powerful belief: Your professional health—the way you experience work—is a vital part of your well-being.

Your relationship with work shapes your confidence, clarity, energy, and growth. We help you care for it with intention.

We’re about creating space for professionals to be open and honest about their work life—naming what’s working, what’s not, and exploring the gap between where they are and where they want to be. We help everyday professionals redefine their relationship with work through clarity, confidence, and alignment.

Our approach blends 1:1 coaching, thought partnership, tools, and exercises to support real growth—so clients can navigate work with greater purpose, agency, and impact.

The Good News Coach™ was founded by Dwayne Cash, Architect of Professional Health™, Certified Professional Diversity Coach (CPDC), and former HR and talent executive for brands like HBO, CNN, NBCUniversal, and Warner Bros. Discovery.

Dwayne created this practice to offer something he saw missing in the world of work:
A space to be real about career and work stuff.
A space to say, “I don’t have the tools, but I’m willing to do the work.”
A space to say, “I feel stuck, and I need help moving forward.”
A space to say, “I’m struggling with imposter syndrome, and I want to build my confidence.”

The Good News Coach™ is a safe place for growth, reflection, and transformation.