About The Good News Coach™

My name is Dwayne Cash—Founder of The Good News Coach™, Architect of Professional Health™, and Certified Professional Diversity Coach (CPDC).

I started this work because I saw what was missing in the world of work: a space to be real.
Real about what’s working. Real about what’s weighing on you. Real about how you want to grow, lead, and show up.

For two decades, I worked inside the media and entertainment industry—supporting world-class talent and leaders at brands like News Corporation, HBO, Viacom, NBCUniversal, CNN, and Warner Bros. Discovery. I know what it means to thrive under pressure, find your voice, and navigate complex workplaces.

But what I know more deeply is this: People want more from work than just a paycheck. They want purpose. Fulfillment. Alignment. Confidence. Voice. And space to grow.

That’s why I created The Good News Coach™—to help everyday professionals strengthen their relationship with work and care for what I call their Professional Health™. Because your professional health matters just as much as your mental, emotional, and physical health.

Through one-on-one coaching and thought partnership, I help clients navigate the hard questions, reconnect with what matters, and move forward with clarity, courage, and confidence.

I hold space for growth, transformation, and truth.
For discovering what happens when you work in alignment with your values, voice, and vision.
For becoming the best version of yourself at work—the one that’s clear, grounded, and ready to lead.